BUSINESS MODEL

Betsson’s business model is based on attracting new customers at low levels of cost and risk. Customers arrive via direct registration on our sites or via affiliates who direct players to us. Our products belong to two revenue models: Betsson playing against the customer (Casino, Sportsbook, Scratch Cards, Bingo and Games) and customers playing against each other (Poker). Within our partnerships, profit sharing between us and our partners is based on the gaming surplus generated by the customers on the partner sites.

Betsson vs Customer

Betsson acts as the bank for gaming in Casino, Sportsbook, Scratch Cards, Bingo and Games. Sportsbook is distinct from the other types of gaming as the company takes a risk when setting the bet based on probable outcome. Probability is assessed by professional odds compilers. As the customers’ bets are most often concentrated on a certain result, the earnings from bets fluctuate. This risk is, however, minimised in the longer run due to the large number of bets that are placed in this gaming area every year. In the other gaming fields, the bets are built into the actual product and, consequently, gaming profits fluctuate to a much smaller degree.

Customer vs Customer

In its Poker operations, Betsson takes a commission (rake) on every pot within cash games and fees for tournaments. The size of the commission depends on the size of the pot or the buy-in for the tournament. Consequently, Betsson takes no direct risk in the gaming itself but, instead, levies a charge for managing the play.

Betsson + Partner

Betsson Business Solutions is a unit within the Betsson Group which, together with partners, jointly operates gaming sites. Companies choosing to partner with Betsson Business Solutions gain access to the premier gaming solutions currently available on the market. At the same time, Betsson’s more than 45 years of gaming experience is also brought to the table. When combining Betsson’s capability with strong local partners who have considerable presence on the market, we are creating major growth and opportunity for ourselves and our partners.